Advertising on cable television gives businesses the ability to reach highly targeted audiences, both geographically and demographically, with maximum impact and minimum waste. These audiences are better educated and have higher disposable incomes, but more importantly, they buy more of the goods and services sold today.
Frankfort Plant Board Cable Advertising offers local businesses the ability to reach a well-defined area. Compared with local newspapers, radio and broadcast television, we offer a low cost per unit, which gives you more advertising for your dollar.
Impact Local cable provides the excitement, power and impact of television, including sight, sound, motion and color to dynamically display and demonstrate products, services and locations.
Quality Programming Broadcast is losing share to basic cable on a daily basis. It is due to the emergence of high profile, quality programming on virtually every cable network. With programming like ESPN’s “NFL Football,” TNT’s “Nascar,” Fox News’ “The O’Reilly Factor” and countless others, basic cable will continue to erode the broadcaster’s share.
Change of Viewing Habits It’s no secret that cable has changed the viewing habits of the public permanently. Think about your own viewing habits. What are the shows that you absolutely could not go without? Now ask yourself how many of them are cable shows. Also, cable viewers are more involved with the programming because of the selection. This makes them more attentive to your commercial message.
Frequency Local cable is a frequency medium. Cable’s reasonable rates make it possible for you to purchase multiple spots on different networks thereby increasing your reach as well. This can often times be done for the cost of a single broadcast spot. Quality commercials aired repeatedly will increase awareness and produce results for you.
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Two-Thirds of Consumers Say Television Is Their #1 Source of Product Information.
That's right! That means more than six out of ten consumers point to TV commercials as their primary source of information about products or brands they're interested in purchasing. That's substantially greater than their reliance on newspaper ads, magazine ads and radio commercials
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